CODE OF ETHICS FOR
THE USE OF AI
MeanGreen Media has established ethical standards for using generative artificial intelligence (AI) in political campaign advertising and other forms of video production. The principles below form our Code of Ethics for the use of AI in our work, and constitute our framework for achieving the best results when using this technology.
• We will not engage in any activity that undermines the integrity of political campaign advertising.
• We will use AI responsibly in political messaging, ensuring that it is employed to enhance, not deceive.
Integrity and Responsibility
• We will not use AI-generated content that promotes racism, sexism, religious intolerance, or any form of unlawful discrimination.
• We commit to advocating for equal voting rights and privileges for all citizens.
Equality and Non-Discrimination
• We will refrain from creating or spreading false or misleading content, and we will work to prevent others from using such tactics.
• Any criticism of opponents or their records will be documented accurately and comprehensively.
Truthfulness and Honesty
• We will not support individuals or organizations that employ practices that are contrary to these principles.
• We will actively promote and work towards a vibrant democracy through our work, ensuring free and fair elections that abide by all relevant laws.
Rejection of Unethical Practices
• We are committed to full compliance with all laws and platform agreements that require the disclosure and labeling of AI-generated or synthetic media content in political ads and all other video production for brands, campaigns, and agencies.
• We will ensure that our practices adhere to these requirements, fostering transparency in our work and open communications with our clients and partners.
Transparency and Compliance
• We commit to regularly reviewing and updating our practices and principles to align with emerging technologies, industry standards, legal frameworks, and professional guidelines.
• We will actively contribute to the responsible development and use of AI technologies within the political advertising landscape.
Continuous Evaluation and Improvement
WHY WE HAVE AN
AI CODE OF ETHICS
The principles outlined in MeanGreen Media's Code of Ethics for the use of AI align seamlessly with the company's core values and overarching purpose:
• Emphasizing "People First" ensures that ethical AI usage respects individual rights and safeguards their well-being.
• Being "Collaborative" reflects the commitment to respectful interactions with clients and colleagues, fostering transparency and responsible AI use.
• "Make You Better" signifies the company's dedication to enhancing the skills and knowledge of all stakeholders contributing to responsible AI development.
• Being "Hungry/All-In" demonstrates a dedication to going the extra mile to uphold ethical standards.
• "Forward-Thinking" underscores the pursuit of innovation to ensure responsible AI practices in an evolving landscape.
• "Good to Work With" reflects the company's commitment to positive, productive relationships, both internally and externally.
Lastly, the company's purpose, to “add life to strategy-driven messaging to activate people and inspire change," embodies the ethical use of AI to activate, inspire, and foster positive change while maintaining transparency and integrity in all endeavors.
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MeanGreen Media is a Washington, DC based strategy-driven creative video production company. We help candidates, causes, and brands tell stories through video. From strategy and creative development to production and post-production we develop, produce, and deliver high quality video content.
MeanGreen Media | tel: 2026292401