ABOUT

For Campaigns, Causes & Brands

Strategy-Driven

Strategy-Driven CREATIVE video

CREATIVE video

PRESENTS

Badass Creative

vicious video

savage strategy

My video gurus.

Dan Ford, Vice President, National Security and Defense
Capgemini Government Solutions

CAUSE
MARKETING

ISSUE 
ADVOCACY

POLITICAL
MEDIA

MARKETING +
MEMBERSHIP

IMAGE +
RISK MANAGEMENT

CORPORATE
COMMUNICATIONS

tell your story
differentiate your brand
advocate your values
win hearts and minds

influence leaders
generate awareness
garner public support
persuade policy makers

activate your base
build a war chest
generate earned media
 persuade voters and win elections

promote your organization
 attract and engage members educate and inform stakeholders sell out programs and events

shape your image
control the narrative
overcome challenges
maximize opportunities

drive your strategy
recruit and train talent
generate leads and boost sales launch products and initiatives

What we do

video by meangreen

activates people
and inspires change

Our work is tailored to the communications needs of the advocacy, business, and political communities.

CREATIVE 
DEVELOPMENT

PRODUCTION
SERVICES

POST PRODUCTION
SERVICES

MEDIA ASSET 
MANAGEMENT

STRATEGY + CREATIVE
CONSULTING

PROJECT
MANAGEMENT

concept and story
development • style frames storyboards • graphic design scripting • copywriting

location • studio • narrative documentary • conceptual directing • producing
casting • scouting • crewing

video editing • motion graphics animation • special effects • color
sound design • audio mixing
music composition • asset management

ingest • log • transfer
backup • archive
library management
asset monetization

video audits • market
research • competitive
analysis • experiential
design • messaging

budgeting • scheduling
stakeholder alignment
pipeline development
workflow supervision

How we do it

TRADITIONAL
ADVERTISING

NEW
MEDIA

CONFERENCES +
LIVE EVENTS

TRADE SHOWS +
CONVENTIONS

MEETINGS +
CANVASSING

ANY SCREEN
ANYWHERE

radio
billboards
cable television
broadcast television

social media
digital and mobile
satellite and digital radio streaming tv platforms

gala events
award ceremonies
seminars and workshops
annual meetings and retreats

exhibitions
keynote events
marketing collateral
booth displays and signage

mediation
backroom negotiations
door-to-door canvassing
annual meetings and retreats

taxis
billboards
digital signage
movie theatres

Where we connect

Welcome to the Collaboratorium

We’re content creators on a mission – yours. Our producers, editors, writers, shooters, designers, and directors specialize in solutions that bridge the gap between strategic thinking and creative execution. We work in video and digital, animation and live action, long form and short, and we do it all with a distinctly collaborative approach.

Addictive. Effective. Video.

Researchers say the human attention span is shorter than a goldfish’s. But it doesn’t have to be. Video by MeanGreen, hooks viewers’ attention 9 times better than text alone! How do we do it? With super sticky, strategy-driven, uber creative content that engages and influences viewers to help you win.

People Activation Company

Mobilizing people to donate, support, enroll, resist, or persist takes serious engagement. Done right, video commands attention, challenges the intellect, and stirs emotions like nothing else. At MeanGreen, we’re well versed in the art and science of persuasion media. We call it video with purpose, and we absolutely love applying it to help campaigns, causes, and brands activate people and inspire change.

Creative Services Partnering

Why is MeanGreen so darned good at teaming with agencies, associations, non-profits, and businesses to develop and produce game changing content? That’s easy. MeanGreen’s all about the people. We’re hardly mean at all. It’s this love of people that makes us such enthusiastic collaborators, loyal partners, and reliable word-keepers. And we do it all with a relentless drive to make you better.

With MeanGreen, there’s no stress. They just take care of us.

Raghu Devaguptapu,
Partner Left Hook 

we make PERSUASION MEDIA

PERSUASION MEDIA

WE MAKE

WE MAKE persuasion media

THAT WINS ELECTIONS, CHAMPIONS CAUSES,
AND BUILDS BUSINESSES

Please allow us to introduce ourselves.

Please allow us to
introduce ourselves.

GLENN GREENSTEIN

Founder + Creative Director

A veteran of Washington’s deadline-driven, results-oriented message machine, Glenn Greenstein has crafted media for more than 25 years. He is an experienced producer, director, editor, writer, and collaborator who loves working with teams to develop and implement creative, effective solutions to strategic challenges of all shapes and sizes. Glenn serves as CEO and Creative Director of MeanGreen Media, the creative services studio he founded in 2008. MeanGreen works with clients of all stripes to shape messages and craft media that persuades, motivates, and moves the needle. Glenn lives in Silver Spring, MD with his wife Rebecca, sons Liam and Cody, and dog Gracie.

Dad

Music Lover

Grill Master

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Melanie McGhee 

Director of Production

Melanie came aboard with MeanGreen Media at the start of the 2016 political season, following 10 years of video production management in the DC-metro area working with clients such as NIH, Discovery Communications, the U.S. Holocaust Memorial Museum, Luray Caverns, and PBS. In collaboration with our team of editors, graphic and sound designers, she manages the workflow of production to help create impactful, eye-catching spots and videos for MeanGreen’s roster of clients. A DC native, Melanie loves spending her free time with her husband, Tarik, and 2 step-daughters, Zoli and Maya. Her personal interests include politics, music, TV and movies, wine tastings and hitting
the beach. 

Music Lover

Wine Enthusiast

Beach Comber

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Sean Kimber 

Sr. Designer + Editor + Animator

Sean is an industry veteran with 15 years experience making game changing media. He moved from his hometown of Binghamton, NY to DC for a job with Comcast SportsNet, where he discovered a love for sports while working on promotions for the Washington Redskins, Capitals, and Wizards. Sean next spent time at LAI Video, developing new visual styles and techniques to support the mission of many top foundations, associations, and trade groups. He is the proud recipient of 2 DC Emmy Awards, a Bronze Tiva Award for Motion Graphics and a Bronze Telly Award. Sean loves spending time with his family. He lives with his girlfriend, Jessica, and his step-son, Alex. His favorite times of the year are whenever he’s with his son Ryan.

Doctor Who Fan

Car Singer

Gym Rat

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Alexis Graves 

Executive Assistant

Alexis is the newest member of the MeanGreen Media team joining towards the end of the 2018 political season. She has over 12 years of high-level administrative, organizational and logistical support for governmental contracts, foundations, non-profit organizations and various corporations; with a specialty in database management and conference planning. This Washingtonian is an avid working actress, stage manager and event planner. Clearly, Alexis likes to stay busy and spending her limited free time with family, friends and a good book/play/movie. 

Stage Manager

Reading

Theater

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Chris Mastellone 

Audio Mixer + Designer

After earning his Masters in Film Production (Audio) from Chapman University in California, he moved back East for the perfect, sunny weather. Chris’s production credits include Major League Baseball, Hallmark, ESPN, World Wrestling Entertainment, and 100+ political ads up and down the Democratic ticket. Chris began working with MeanGreen in July 2016. More importantly, he’s an avid cook and a fan of dogs (any kind).

Hockey Fan

Chef

Dog Lover

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Rich Winkler 

Sr. Producer + Editor + Designer

Rich has been a freelance editor in the D.C. area for the past 15 years, working on everything from documentary and reality programming to network promos and jumbotron videos for the local sports teams. He joined MeanGreen for the 2018 season and had the opportunity to work with the stellar team at MeanGreen and a great group of clients on a number of key House and Senate campaigns. When not in the edit suite, Rich likes to spend time outside cycling, skiing, and whitewater kayaking.

Kayaker

Skier

Cyclist

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Chris DiNardo 

Sr. Designer + Editor + Animator

Chris DiNardo is a visual effects designer and animator with over 20 years of broadcast experience. Working on titles, promotions and content for almost every major cable channel from Cartoon Network to National Geographic he has developed a broad range of visual disciplines and a creative exploration that pushes his work into new areas. His creative mantra is "why the f*ck not?" Usually followed by, "that could work too I suppose." Chris enjoy running, comic books, and blessing his teammates with his talents in mixology.

Runner

Comic Book Lover

Mixologist

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Nicole Haddock 

Sr. Producer + Editor + Colorist

Nicole is an editor who loves working in short form, from ad work to short documentaries to museum installations. Originally from Boston, a land where everyone knows how to spell haddock, she caught the post production bug while at Emerson College and never looked back. When she's not at the edit desk, Nicole can be found trotting around the globe, shooting landscape photography, baking delicious pies, or hanging out at home with her husband and their three dogs.

Photography

Baking

Travel

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Jesse Medalia Strauss 

Producer + Editor

Jesse Medalia Strauss was part of MeanGreen Media’s 2018 political team, where he was able to exercise his video editing and storytelling skills to help MeanGreen do its part in taking back the House. Jesse is also the founder and video producer of Forward Frame Media, where he helps progressive activists tell their stories. Jesse is a New York native who moved to DC to pursue his love of politics, movies, and complaining about not living in New York. Last fall Jesse fulfilled his life-long dream of seeing Empire Strikes Back with a live orchestra.

Movies

Star Wars

Politics

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Victoria Blair 

Designer + Editor

Victoria is a motion graphics designer and illustrator from Pennsylvania (the Philly side). She recently moved to the DC area and began working at the Duke & the Duck, where she worked on animation projects for various organizations such as the National Academy of Sciences and the World Bank Group. She joined MeanGreen Media for the 2018 political season and has enjoyed collaborating with the talented team. When not doodling at her desk, Victoria loves running outdoors and attending concerts. 

Running

Drawing

Concerts

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Sarina Kirpalani 

Jr. Editor + Prod. Assistant

A recent graduate of American University, Sarina joined the MG team for the 2018 political season as a junior editor and production assistant. She provided critical support in all facets of production, from parsing through raw footage and assisting senior editors to shipping spots to stations across the country. Sarina continues to develop her skills in motion graphics and video editing as she finds time for her interests in politics, film, and animation.

Politics

Film

Animation

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Eric Sproull  

Composer

Eric first worked with MeanGreen during the 2012 political season, having met Glenn on a certain Presidential campaign in ’08. He is a master composer who loves creating music that causes the storytelling on screen to resonate deeply with the audience. In addition to creating music for progressive candidates and causes, Eric also composes music for national brands. His work has been heard in game changing campaigns for Toyota, Chrysler, State Farm, Patrón, The Chicago Blackhawks, The Atlanta Falcons, The Gates Foundation, and cool startups like togetherhood.com. Eric is the founder of Blender Music, where he serves as senior producer and composer.

Legal Eagle

Farmer

Dog Lover

welcome to the

Our Collaboratorium encourages the sharing of ideas to create inspired and targeted content for every platform. 

collaboratorium

the collaboratorium