In the world of business, how well you position your brand, increase customer engagement, or manage a crisis can mean life or death. MeanGreen works with corporations to define objectives, distill messages, and develop strategy-driven creative content that activates people and inspires change.

GOOD FOR MOVIES, NOT FOR BUSINESS

SURPRISE ENDINGS

When you can’t afford surprise endings,
you need to drive the narrative.

CASE STUDY : CORPORATE

Featured Project

Project

New Skills at Work

SOLUTION

When JP Morgan Chase & Co. enlisted public affairs agency GPG to manage the launch of their $250M initiative, MeanGreen was tapped to create a video for the high profile event. Working closely with GPG, we scripted, developed, and produced a sophisticated five minute animated video in just two weeks - thanks to a collaborative review process designed to generate stakeholder consensus and maintain agency-client harmony.

Challenge

Conceptualize, produce, and deliver an animated video worthy of a leading Fortune 500 brand in just two weeks for high profile launch at the Aspen Institute. Video must explain and humanize a complex issue to a diverse audience of laypeople and experts.

Results

The program provides data about local employer demand to inform strategic workforce planning and the development of targeted training programs around the world.

Purpose

Help repair brand image by presenting compelling case for $250 million multi-year global corporate responsibility initiative.

Services

Creative Development

Strategy + Creative
Integration

Post Prodution

AGENCY

SCOPE

Develop and produce complex animated video for high profile launch event; manage collaborative production and review process incorporating feedback from multitude of agency and client stakeholders.

FILLING JOBS

CREATING PROSPERITY

Understanding the Skills Gap

So, what’s the Skills Gap? Good question! It’s the same one we asked as we began our Discovery Process. As we learned, firms in every sector of the economy face challenges finding workers with the right skills for a range of jobs. According to an analysis by the International Monetary Fund, the skills gap accounts for approximately one-third of the U.S. unemployment rate.

Meet Sally and Jack

To explain what the Skills Gap is and why people should care about it, GPG worked with MeanGreen to develop the story of Sally, a factory owner who needs to hire, and Jack, a worker with lots of experience, but lacking the skills Sally needs at her factory. For the story to work, the characters needed to be just right. And for the project to be delivered in time for the big launch, there was little time for trial and error.

Two characters.
Thousands of decisions.

Our team of illustrators and animators immediately got to work developing the personas of the main characters and overall look, feel, and design. Sketches, style frames, and storyboards were generated in rapid succession for review and approval by agency and client teams, with dozens of stakeholders weighing in on every detail from wardrobe and accessories to facial expressions and demographics. 

It was a tough one, and you came through for us as you always do. We really appreciate all the hard work that went into this. You guys are true pros.

Arik Ben-Zvi, Executive Managing Director, GPG
(currently CEO & President of Breakwater Strategy)

All Aboard!

With the group’s buy-in secured, our team was free to move forward with crafting the story. To deliver the completed video in just two weeks, animation, editing, sound design, and music composition were executed concurrently. From rough cut to fine cut to finished video, our proven production process ensured that client, agency and production teams remained in sync – avoiding that dreaded surprise ending.

Arik Ben-Zvi, Exec. Managing Dir., GPG
(currently CEO of Breakwater Strategy)

PRODUCTION NOTES

With only 2 weeks to produce a video that would normally take 2 months, time was of the essence. In the end, we produced 37 unique scenes and 567 pieces of original artwork to bring Sally and Jack’s story to life.

FUN FACT

To emphasize Sally’s proletariat roots, we swapped her high heels and designer handbag for sensible flats and a conservative jacket.

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